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1

The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

Ngobo, Paul Valentin

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 779 KB

english, 2017

2

What Drives Household Choice of Organic Products in Grocery Stores?

Paul Valentin Ngobo

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 262 KB

english, 2011

3

Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

Cervellon, Marie-Cécile, Sylvie, Jean, Ngobo, Paul-Valentin

Journal:

Journal of Retailing and Consumer Services

Year:

2015

Language:

english

File:

PDF, 903 KB

english, 2015

4

LES STANDARDS DE COMPARAISON ET LA GESTION DE LA SATISFACTION DES CLIENTS

PAUL VALENTIN NGOBO

Journal:

Décisions Marketing

Year:

1998

File:

PDF, 1.15 MB

1998

5

Is customer satisfaction a relevant metric for financial analysts?

Paul-Valentin Ngobo, Jean-François Casta, Olivier Ramond

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 514 KB

english, 2012

6

Private label share, branding strategy and store loyalty

Paul-Valentin Ngobo

Journal:

Journal of Retailing and Consumer Services

Year:

2011

Language:

english

File:

PDF, 572 KB

english, 2011

7

Satisfaction des clients et part de marché de l'entreprise : un réexamen au regard de récentes avancées théoriques

Paul Valentin Ngobo

Journal:

Recherche et Applications en Marketing

Year:

2000

File:

PDF, 2.85 MB

2000

8

Drivers of upward and downward migration: An empirical investigation among theatregoers

Paul Valentin Ngobo

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 196 KB

english, 2005

9

A cross-category investigation into the effects of nine-ending pricing on brand choice

Paul-Valentin Ngobo, Patrick Legohérel, Nicolas Guéguen

Journal:

Journal of Retailing and Consumer Services

Year:

2010

Language:

english

File:

PDF, 312 KB

english, 2010

10

Does store image influence demand for organic store brands?

Paul-Valentin Ngobo, Sylvie Jean

Journal:

Journal of Retailing and Consumer Services

Year:

2012

Language:

english

File:

PDF, 182 KB

english, 2012

11

Is ‘Good’ governance good for business? A cross-national analysis of firms in African countries

Paul Valentin Ngobo, Maurice Fouda

Journal:

Journal of World Business

Year:

2012

Language:

english

File:

PDF, 730 KB

english, 2012

12

Nine-ending prices and consumer's behavior: A field study in a restaurant

Nicolas Guéguen, Céline Jacob, Patrick Legoherel, Paul NGobo

Journal:

International Journal of Hospitality Management

Year:

2009

Language:

english

File:

PDF, 113 KB

english, 2009

13

MARKETING ET GÉNÉRATIONS || L'infidélité est-elle une question de génération?

Paul-Valentin Ngobo and Delphine Devallet-Ezanno

Journal:

Recherche et Applications en Marketing

Year:

2010

File:

PDF, 3.69 MB

2010

14

Drivers of customers' cross‐buying intentions

Valentin Ngobo, Paul

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 294 KB

english, 2004

15

The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index

Ngobo, Paul-Valentin, Ingarao, Aurore

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2017

Language:

english

File:

PDF, 345 KB

english, 2017

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